Taroudant is an ancient city in the Souss region, surrounded by remarkable ochre ramparts punctuated by towers and monumental gates. Located between the High Atlas and Anti-Atlas mountains, it boasts a lively medina and a more peaceful atmosphere than that of major Moroccan tourist cities.
The souks of Taroudant are renowned for Amazigh crafts, leather goods, carpets, silver jewelry, and local products such as argan oil. The city is easily explored on foot or by horse-drawn carriage, following the ramparts and then wandering through the narrow streets of the medina and its lively squares.
Taroudant also makes a good base for exploring the Souss Valley and the surrounding mountains. To the west, Agadir provides access to the Atlantic coast, while to the south , Tiznit opens the route to the Anti-Atlas Mountains and the Moroccan south.